Why I Became a Bieber Fan-Girl (And What It Has to Do with Jewellery)

Okay, I have a confession. I became a Justin Bieber fan-girl.

So apparently Justin Bieber played Coachella. As a non-fan I was curious. So I watched it.

Mixed reviews. I get it. No pyrotechnics. No costume changes. No gimmicks. Just a guy, a laptop, and his actual self — standing in front of thousands of people going "this is me, take it or leave it."

I watched the clips. And honestly? I get him. Because I'd like to think that's kind of what Nostalgem is.

No fancy photo shoots. No big staff to run the show (just me, the husband, and my lovely Jasmin VA based in the Philippines). No typical jewellery designer seasonal collections. Just small batch, small town, small biz — regular drops with whatever the tide brought in and my hands turned into something worth wearing.

So yes. I am a Belieber! And I hope you 'get me' too.

With sandy hands and a salty heart,
Rina